The Euromast was built in 1960, on the occasion of the Floriade, by architect H.A. Maaskant and contractor J.P. van Eesteren. In November 1958, Rotterdam newspapers carried the news that the viewing tower would be named Euromast. 'Euro' because Rotterdam is in the heart of the Euromarket area and 'mast' because not only Dutch people know what that is, but also English, German, Swedish, Norwegians and Danes. They also write mast. In Poland they write maszt, in Finland masto and in France mât. In Spanish it is mastil and in Portuguese mastro. Mast even resembles Russian matshta and Japanese masuto. In the 1960s, the Euromast was 101 metres high. Enough to tower above the Maasstad skyline. But Rotterdam's pride was overtaken left and right by other buildings. In 1970, the Euromast struck back. With the installation of the Space Tower, eighty-five metres were added. The Euromast was once again Rotterdam's tallest building.