I have always loved photographs: capturing moments so that they can be remembered, shared with people who were not there at that moment or, as it were, to be able to travel in time as the atmosphere of the moment is captured. Images can be art(istic), determine the atmosphere (wall decoration), clarify (with text) but above all emotional and touching, and then you've done well as a photographer, painter, graphic designer etcetera.
Herein lies the power of the image and that is what you hope to achieve as a maker.