99cents on canvas, poster, wallpaper and ArtFrame by Floris Kok
This series started with nine images with the title € 0.73.
The title referred to the average purchase amount per item from this series.
The project has now become somewhat more ambitious. Ultimately I want to photograph 99 items. Very cheap, plastic utensils that (let's be honest) no one really needs and of which it is not immediately clear what function they fulfill.
By photographing these household items with a lot of attention to light and form, the perceptual value shifts from trinket to gadget. The viewer experiences this mess in a new way. The object turns into an anonymous sculpture.
Mass production, overconsumption and the throwaway society are seen in a new light.
